About Us
The Will Hicks Charitable Association is 501(c)3 founded in 2010 after our beloved Will passed away from brain cancer. For 14 years the WHCA has hosted our annual event, The Will Hicks Memorial Golf Tournament, as a way to honor Will's legacy. 100% of the proceeds are given to The American Brain Tumor Association and we are proud to say we've raised $300,000 for the ABTA since 2010.
This online store is a passion project for Will's sisters, Jacqui and Lily. Our supporters have been asking for years to buy Will Power apparel to show their support. The Will Power brand began while Will was still with us and leading the way through a difficult year that ended with his passing. The pillars that the Will Power brand was born of and evolved into are as follows:
- United we are Unstoppable
- Family and friends above all. Will had a knack for making friends feel like family and for making family feel special and loved.
- Where There's a Will There's a Way
- Building a community wherever life took him was a priority for Will. The Will Power community that has been built around his memory is filled with friendship, generosity, philanthropy, fun, and a deep caring for those living with a brain tumor diagnosis.
- Always live and love with enthusiasm!
